I’m not sure if you’ve seen it already, although you probably have. I’m talking about the new Ladbrokes Casino advert of course.
Ladbrokes launched the latest version of their thrill seeking ad range around three weeks ago, and although not quite as tongue in cheek as some of the others its got great reviews.
In the advert a giant Lemur plays the popular kids game ‘hide and seek’ with residents in a city. The lead character runs around trying desperately to find a place to hid before the Lemur shouts “98 – 99 – 100 coming ready or not”
At first you wonder what the lead is trying to hide from, and with other residents hiding around the vicinity, the opening scene looks like something out of a zombie film.
But then you it cuts to the Lemur jumping off a building and looking for the hiders. Finally he catches the Lead who’s in a large dustbin, and the ad ends with the Lemur running away while the lead starts counting.
The slogan at the end is if you looking for thrills go to Ladbrokes Casino where you get £25 free.
Its quite clever when you think about it and is definitely an advert that gets your full attention.
